<- Portfolio Samples

SALES ENABLEMENT

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Sales Decks & Presentation Materials

Account-Based Fortune 1000 Customer Samples

  • Discovery Call Introduction - Sample Deck:

Post-Discovery Follow Up 5-Slider:

Evaluation Call:

Evaluation Follow Up:

Proposal Phase Engagement:

I tend to personally execute both copy and design for all big-logo sales materials while discussing the prospect / account’s needs live, over a call, with the Account Executive or Partnership’s team member owning the deal. This is the case for each example above. I’ve also directed product marketing and brand design direct reports through the collateral build process.

Introductory Materials: 1-Pagers, Videos

1-Pagers (Top of Funnel - MQL 1 - > SQL1+)

  • Sample - Our Solution 101 - Sales 1-Pager:
  • Additional Sales 1-Pager Samples:

Case Studies (Sales, BD & Partnership Enablement)

Fortune 1000 Customer Case Studies

  • Sample - Global Retailer Case Study:
  • Additional Case Study Sample:
  • Customer Success Case Study Video

I personally directed, edited and sourced the footage for this video in conjunction with a crew in Nigeria and Philippines.

Video Audience:

  • Audience A) A current customer’s leadership team (National Geographic Society Board / Executives) as part of an up-sell partnership’s deal.
  • Audience B) Top of funnel Fortune 1000 and mid-market prospects.
  • Audience C) Multiple versions of this video are leveraged by National Geographic, The Nature Conservancy, and several other organizations for their own marketing efforts.

Throughout my career, I’ve developed strategic video content that has helped establish partnership deals with the following accounts:

  • Williams Sonoma
  • Lifetime Brands (licensing deal)
  • Microsoft (investment)
  • PwC
  • The Home Depot
  • National Geographic Society
  • The Nature Conservancy

Explainer Videos

  • Introductory Explainer Video (Market Problem → Big Solution)

I wrote and directed this video with an international animation team.

  • Audience) Top of funnel Fortune 1000 and mid-market prospects.

Long Form Enablement Content:

Memos & Mini White Papers

  • Market Shift + Value Claim Memo:
  • Mini White Paper + Value Claim Memo:

Blogging → Sales Activation & Nurturing

A direct report and I launched a new thought leadership blog targeted at Fortune 1000 leaders. Within several months, VP and / or C-Suite leadership at the following companies had read 2+ posts: KPMG, Disney, CNN, Deloitte, JP Morgan, Apple, Microsoft, and Mazda.

Business Impact Metric Development

Every successful B2B pitch ultimately validates one (or more) of the following claims:

  • We will save you time.
  • We will save you money.
  • We will make you money.

What claim is your sales team currently making to your prospective customer?

Cold Reach Sequences & Messaging Development

Closed / Lost Nurturing Sequence

  • Available Upon Request
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